VTR's HYPE CAMPAIGN
The Most Unique, Hypertargeted Political Campaign in the United States Converting Voters to VOTE THE R,
VTR will unleash unique, culturally-centered messaging, hypertargeting by age, race, ethnicity, and culture.
$325,000 / 4 Months
LAUNCH: SOCIAL MEDIA & RADIO
First Demos: African-American & Hispanic Voters
(Timeline & Goals Below Videos)
RADIO: 50 Years of Democrats
SOCIAL VID: Is This Our Party?
SOCIAL VID: Biden and Black America
PLAN | TIMELINE | DEMOS
Two Phases | Three Cities
PHASE 1: July & August
PHASE 2: September & October
Define Republican policy, highlighting tangible benefits
CITIES: Atlanta, Cincinnati & Orlando
Metro areas in swing states with Senate races and potential House seats
POLITICAL GOAL: While the PAC can support specific candidates,
the goal is as simple as the name of the committee: VOTE THE R
Radio: Hip-Hop, R&B, Modern Latino | Digital: All Major Platforms
Target demographic: 35+ African American & Hispanic
Radio | Digital
$222,500 - Radio Ads
$87,500 Atlanta - 4 stations | $75,000 Cincinnati - 3 stations | $60,000 Orlando - 2 stations
$37,000 Digital Radio - streaming devices across the three said cities
$65,500 - Digital Buy across 3 major cities. Display and Social Media Ads.
Target demographic 30+ African-American, Hispanic. 625k impressions.
FLORIDA: Seminole County - convert 12,000 votes
Ron DeSantis lost by 3,575 votes / 1.8% in Seminole
OHIO: Hamilton County - convert 70,000 votes
R lost by 63,288 votes / 18.8% in Hamilton
GEORGIA: Cobb & Newton County - convert 45,000 votes & 6,500 votes
R lost by 10.6% in Cobb / 10.8% in Newton County
VOTE THE R is run by Trey Radel, a former Congressman, TV News Anchor and Reporter, who currently works as a conservative talk show host, political consultant, and occasionally as an actor.
Radel is trilingual and has lived, traveled, or worked in more than 50 countries.
He currently resides in Florida, lived in Atlanta, and was born and raised in Cincinnati.